Zac Brown Feeds His Fans

It doesn’t look like downloads will ever make up for the decline in CD sales, so artists now look for unique opportunities to drive non-traditional revenue.  In addition to concert tickets and merchandise, many musicans create unique products and experiences for their fans.  From an artist cruise to branded booze, there are many different ways to increase loyalty, grow a fan base and creatively fund the dream.

This past weekend I had the pleasure of attending a unique pre-show event with the Zac Brown Band in Hartford, CT and I was truly blown away.  Before every show Zac and Chef Rusty, the touring grill master, host a party called the ‘Eat n Greet.’  And, it’s not just hot dogs and chicken wings. I’m talking gourmet food, featuring Zac’s own line of Southern sauces and rubs (which unfortunately for us, are not available at retail yet), paired up with the official tour sponsor LandShark Lager.  You can even take home the band’s Southern Ground Cookbook to make sure your chicken is fried right!  

Know of any other artists that host a dinner with their fans before the show?!  

Get a taste of what CNN has to say about the Eat n Greet here.